
If you want to increase conversions, you will need to provide shipping options at the checkout. In this article, we will discuss some shipping options that merchants can use to bring more revenue to their businesses.
Merchants look for choices and convenience. If they are unable to find options and choices they want among what you offer, they will take their business somewhere else. Because buyer expectations change, online retailers have to offer their consumers the choice and convenience they need during the checkout process.
According to an estimate, optimizing the checkout process using the right shipping options can increase conversions by more than 35%. Including multiple shipping methods at checkout can give your customers more options related to product delivery.
You can also consider using several add-ons and extensions from different e-commerce platforms. These features allow you to install and configure different shipping methods at checkout. It will help prevent buyers from dropping off.
In this article, we will discuss different shipping options at the checkout.
Table-rate shipping
Asking consumers located closest to your store to pay the same shipping fee as the ones far away from your store can be unfair. You will have to offer more affordable options to the customers located closer to your store. For this purpose, you can take help from the table-rate shipping method.
Using this method, you can set different shipping rates depending on the location of your buyers. Other pricing factors include the weight and size of the package. This way, you can serve multiple shipping zones.
Flat-rate box shipping
You can use the flat-rate shipping method to charge your customers based on the number of shipping boxes. This option works well if your shipments vary in weight and size. Using this option, you can charge your customers based on the size of their orders.
It may be worth mentioning here that shipping a large and heavy box can cost more than a small package. Basing your shipping fee on the weight and height of your boxes may turn out to be a better way to benefit both your business and customers. While this option can be a bit complicated due to the difficult calculation involved in finding out the exact dimensions of your products, it is a one-time process for all your products.
Per product shipping
If you are shipping large items that have to sit in bulky boxes or awkwardly shaped products that do not fit into shipping boxes, you will need to figure out ways to ship your products to your customers without losing money.
One of the ways to do so is to charge your customers based on per product shipping. You can add this option to the checkout process to let your customers understand what it means. This option also allows you to charge extra fees without frustrating your customers.
Ship to multiple addresses
Many customers love to send gifts to their loved ones on different occasions. They do so by sending part of their shipments to different addresses. Using this shipping method, you can allow your customers to ship the same order to multiple locations.