Fashion is something you need to stay on top of. The latest trends are always out there, waiting to be explored. 

The same goes for packaging. There’s a ton of great fashion packaging that’s worth looking into, and here, we’ll go over the best packaging strategies for fashion brands of all kinds. 

Style, but Functional 

You may want to have all sorts of crazy, stylish elements, but you do need to ensure that functionality is considered as well. That’s because, when you’re shipping out items, you don’t want them breaking on you. Instead, you want them to look good, and really showcase your brand’s meaning and messages.   Ensuring that the packaging has that, will really make it shine.

Aesthetics of Fashion Packaging 

You want your fashion packaging to have aesthetics in terms of design choices. These include the colors, such as having brand colors, or maybe using a more muted, neutral sort of color. Think of the brand and the message you want to convey. For a boy’s clothing brand, you might use blues and greens, whereas for girl’s clothing it might be pinks and purples. 

The same goes for textures. Do you want to have your boxes with foiled stamping? Or maybe some raised lettering? Do you want to add a little area for the person to feel how soft the item if, is that a selling point? Consider the textures you want to show off for your packaging.

Finally, let’s talk about branding. Yes, branding is a necessity here.   your brand is your name basically, and it’s what identifies you.   If you have the right branding options at the forefront, you will show to many of the others that your brand is here to stay. 

The Practicality of Fashion Packaging 

Your fashion packaging has to be practical though, because while having the right branding colors and sleek little ribbons is cool, if the box is too flimsy for the item, it’s going to get wrecked in the mail.

So the first thing is durability. Ideally, boxes for clothing are a good place for you to look. You can also get those drawer boxes for small accessories to really enhance this. 

Corrugated boxes are good for heavier items, and getting garment boxes is a good one if you’re not too worried about the presentation but want to get tit to the customer safely.

The second thing is reusability. Sustainability is a huge part of the world of fashion. More people are turning to sustainable options, for they’re better for you, especially compared to other kinds of packaging.   Consider using recycled boxes, or boxes that the customer can repurpose as a hanger or a display for their item. You’d be surprised at the difference that this makes, and the amazing selling points all these offer. 

In general, packaging for the world of fashion contains these elements, and learning to balance these two is very important. 

Why Balancing Them 

There’s a lot of benefits to balancing this. for one, it makes your brand look even better. 

The second reason is that you’ll be able to enhance the customer experience. Lots of customers love it when their favorite brands are able to give them something fun that will really leave an impact, so giving them this is imperative.

The main problem with this, is the balancing of costs and sustainability.   It can cost a whole lot, and sometimes, people don’t realize how much it can be. The second thing is that if you’re not being eco friendly, it can come back to bite you.