Tag Archives: product packaging

Candle Packaging

Whether you want to sell tealight or wax candles, or you want to have them in big old containers or small sleeves, the right packaging definitely makes the heads turn, especially those who love the eco-friendly and sustainable packaging.

This as well can offer a better, more rewarding unboxing experience, and offers sturdy and safe packaging. Here are some candle designs to make the creativity work for this, in a way that’s feasible structurally, and aesthetically, especially for those who struggle with this.

ByRedo

Byredo does have scented candles that are housed in a container that’s made of smoked glass.

This is something that’s packaged in boxes that are rigid, with the inserts added to there, custom-made for fitting the candles, protecting them from storage or shipping.

These boxes all come with a separate lid and base, offering the people who sell them to package these, and it’s done in a way that makes it easier for those who want to unpack it to do so. It is definitely one that’s luxurious in the way that it feels, and the white, minimalist style for this combined with the black prints definitely can make it hard for one to really say no to these beautiful items.

Waterworks

Waterworks is an apothecary candle company that’s known for offering different alternatives to the current inserts that you’re used to.

They use the neck and shoulder rigid boxes that are made for fitting the candle, preventing the movement of them, and it’s great for both storage, and transit as well. They slide towards where they should be put in a box, and then, they’re sealed on up.

They also come with elegant colors, patterns, and also a gold foil to really stand out.

Mia Colonia

This is a cool, creative way to house the candles that you like. These candles are then packed into boxes that are rigid, and then attached to a type of hinge. The lid then gets a string that’s fastened to this, wrapped around, in the shape of a button, on the front part of this box.

The brand decided to go with wood, and white printing combinations along with silver stamping for the foil of their logo in order to create a luxurious, and also simplistic type of feel that these candles offer.

The cool thing about these, is that the boxes are a type of a gift set, and you can package these into bigger boxes that are shipped towards the customers directly.

The Aromatherapy Company

You might’ve heard of this company before, and their packaging is worth mentioning to.

Most companies use cube and cuboid types of shapes, but the Aromatherapy Company takes this to the next level.

They use semi-circular candles instead of the normal sorts of circles, and they’re paid with other semi-circles, in order to create a blended sort of smell. So they do this a little differently from the rest.

Every single one of these semi-circles gets packaged in a paper box that’s in the shape of a hexagon. The color palette being warm does represent the aroma that comes with this, and the label does talk about the ingredients that are in this, and ways that you can combine this one.

The cool thing about this, is that similar to how Mia Colonia does it, you can also close these using the thread and the button closure, offering a premium sort of look.

Packaging candles is fun, and these different companies offer unique ways to make it possible, and fun for you and the candles that you want to have.

Shipping Options For An Improved Checkout

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If you want to increase conversions, you will need to provide shipping options at the checkout. In this article, we will discuss some shipping options that merchants can use to bring more revenue to their businesses.

Merchants look for choices and convenience. If they are unable to find options and choices they want among what you offer, they will take their business somewhere else. Because buyer expectations change, online retailers have to offer their consumers the choice and convenience they need during the checkout process.

According to an estimate, optimizing the checkout process using the right shipping options can increase conversions by more than 35%. Including multiple shipping methods at checkout can give your customers more options related to product delivery.

You can also consider using several add-ons and extensions from different e-commerce platforms. These features allow you to install and configure different shipping methods at checkout. It will help prevent buyers from dropping off.

In this article, we will discuss different shipping options at the checkout.

Table-rate shipping

Asking consumers located closest to your store to pay the same shipping fee as the ones far away from your store can be unfair. You will have to offer more affordable options to the customers located closer to your store. For this purpose, you can take help from the table-rate shipping method.

Using this method, you can set different shipping rates depending on the location of your buyers. Other pricing factors include the weight and size of the package. This way, you can serve multiple shipping zones.

Flat-rate box shipping

You can use the flat-rate shipping method to charge your customers based on the number of shipping boxes. This option works well if your shipments vary in weight and size. Using this option, you can charge your customers based on the size of their orders.

It may be worth mentioning here that shipping a large and heavy box can cost more than a small package. Basing your shipping fee on the weight and height of your boxes may turn out to be a better way to benefit both your business and customers. While this option can be a bit complicated due to the difficult calculation involved in finding out the exact dimensions of your products, it is a one-time process for all your products.

Per product shipping

If you are shipping large items that have to sit in bulky boxes or awkwardly shaped products that do not fit into shipping boxes, you will need to figure out ways to ship your products to your customers without losing money.

One of the ways to do so is to charge your customers based on per product shipping. You can add this option to the checkout process to let your customers understand what it means. This option also allows you to charge extra fees without frustrating your customers.

Ship to multiple addresses

Many customers love to send gifts to their loved ones on different occasions. They do so by sending part of their shipments to different addresses. Using this shipping method, you can allow your customers to ship the same order to multiple locations.

All About Mailer Boxes

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As the world of ecommerce begins to grow even more, there are a lot of people who want to make sure that the packaging doesn’t eat up their costs. Margins continue to get tighter, and like with retail, ecommerce does want to also reduce these costs.

A lot of times, the packaging that used to work is now way too expensive, and it dampers the business. A lot of ecommerce people want to get a better return on this, and the correct packaging is needed. But this does require some level of balance, which is why many are looking for the correct solutions for their packaging needs, and these options too.

Cardboard boxes aren’t fitting for every single instance, and now, another type of way to also get this to people, are mailers, and mailer boxes.

What They Are

What are mailers?

Mailers are very light types of bags that are sturdy and can ship items that are light. They usually seal themselves, and it doesn’t require a sticker or tape to seal this.

They’re great for items that are light, but also those that are fragile too, as they can offer a lot of ease for transport, and it costs far less than something cheap inside a big box or anything.

There are four main types of poly mailers that you can get, and they are as follows:

Generic poly mailers. They usually don’t offer padding and are extremely flexible and lightweight. They’re great for clothing, or stuff that doesn’t require a ton of protection.
Bubble mailers. They’re basically a form of poly mailer that contains bubble wrap to offer better cushion.
Eco friendly: these are the ones that are made with recycled types.
Heavy duty: while not suited for everything, these are heavier duty, so good for heavier items.

They are great because targets can be used to store things and are found in most places to improve the packaging.

A lot of companies are jumping on the sustainability train too, so it’s easier than ever before to find these types of mailers. There are also now packaging partners that offer various options, creating more custom-branded forms of poly mailers. They also come in different sizes and shapes to accommodate the needs that are there.

For the items that don’t fill up a whole bag, you can also add some packaging peanuts and even bubble wrap to help with protecting all of this, that is if you need it for whatever reason.

Alternatives

There are also other types of different mailers if the generic mailer isn’t enough for you.The first, is the compostable mailer, which is made from totally biodegradable types of materials, and are made from paper pulp, cornstarch, and even starches from other plants.

They’re ideal for breaking down quite quickly, and they offer less emissions than regular plastic packaging.

They also take far less energy to make and produce than the plastic types, so they’re good to use.

Another one is a kraft paper bag, and this is one that’s made from kraft paper, which is an incredibly lightweight material. They also reduce the costs of shipping, and they do cost far less than metal and plastic.

These are all good for small items that don’t require too much protection. The product that gets thrown in there should be ready to handle being unloaded and loaded, and they also should not contain anything fragile that can get broken.

Shirts, legwear, cases for phones, and even blankets do well in this.

For the bubbled types of wrapping, usually vitamins, books, and other types of sturdier items are good with this.

Ideally, use your judgment and if it’s heavy and fragile, consider an alternative type of means to package this.

Eco-Friendly Practices for Packaging to Try

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The sustainable practices for businesses may feel unnecessary, but that’s not the case. In fact, for those environmentally-sound individuals, this is actually something that’s advantageous for businesses. It helps impact the way that customers look at this, and you’ll also attract those customers that care a little bit more about the environment around them. Here are some simple practices that are eco-friendly and are good for you.

Use Less

Less is actually far more in the world of packaging. Don’t add so much, as it looks wasteful, and you’ll have it eventually sitting in one location: landfills. The excessive packaging is great for aesthetic reasons, but minimalistic packaging, and displaying a little more of what you’re offering looks better. Go minimal with this and try not to use so much packaging that it looks jarring. You want to also try to consider packaging that encourages them to reuse or recycle this, as it’s something that’s good for helping to reduce the consumption too.

Go for soy-Based Inks

Another very easy way for you to create a more sustainable practice, is the use of a soy-based ink. This is used with soybean kinds of oil, is renewable, and it’s better for the environment. It also offers a brighter, more vibrant color than typical ink, and it’s not as toxic with the emission that got released. It does take a bit longer for the ink itself to dry up, but you can recycle a lot more through the use of this.

Bags that are Reusable

What types of bags are you using? One way to save on resources and prevent pollution is to use bags that are reusable.

These offer a whole lot more than just aesthetics and are good for the environment, they can be used for a lot of different reasons. You can make cloth bags for example, customers can carry this around, and you’re essentially getting free promotion, as it’s better for this to be used than a plastic bag that’s fragile and breakable, and it’s something that does break, and doesn’t really help you.

Paper rather than Plastic

Always use paper rather than plastic. Cardboard that’s corrugated is one of the best types of packaging because it is indeed sturdy and strong. It’s a bit protective, and it’s much better than plastic.

Try to use cardboard as well, as it’s recyclable. All types of paper, provided that they don’t have inks made from crude oil, are recyclable. There’s more and more people riding the paper wave these days, using paper products. Paper straws, paper cartons, all of this is helping the environment, and it’s also good as well to look sustainable as well.

Give Back to Others

Finally, make sure that you’re giving back. The deforestation that’s going on is getting worse and worse, and we do have an eco-responsibility to the other people that buy from you.

You can partner up with charities and other types of ecological resources that’ll give back whenever you have a customer buy from you.

You can add this to your marketing, and it’s a good way to show your customers that yes, it’s a good thing to try out, and it lets you as a company offer the chance to beautify the world and save the planet.

Plus, when customers hear about this, they’ll be more inclined to give back, thus helping everyone involved.

Having sustainable packaging can be a challenge, but with this, it’s much more possible, and a good way to give back to others, and help to benefit the planet too!